Joe Manganiello Featured in MAGNUM Gold?!’s “As Good As Gold” Short Film

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Luxury ice cream bar MAGNUM is introducing a new flavor in the US this month, called MAGNUM Gold?! As the world’s first golden ice cream bar, MAGNUM Gold?! features silky vanilla bean ice cream swirled with sea salt caramel and dipped in a golden coating made with Belgian milk chocolate. (So the oddly punctuated name refers to whether or not it’s coated in real gold?)

You may remember the ubiquitous ads for the original MAGNUM bar featuring Rachel Bilson; now the brand is mounting an even more extravagant campaign for the new flavor, featuring our own Joe Manganiello in a short film that will debut at the TRIBECA Film Festival and MAGNUM’s Facebook page on April 18.

Joe plays a gold thief who falls for the beautiful but dangerous Caroline Correa as she wears a 24K gold dress designed by Zac Posen. In the film, he finds out the hard way that all bets are off when it comes to women who pursue pleasures that are as good as gold.

“I love a woman who’s not afraid to go after what she wants,” said Manganiello. “In the film, Caroline’s character steals my heart and gold, all in pursuit of the pleasures of MAGNUM Gold?!”

We’ve got a series of behind the scenes photos and video of Joe, Caroline, and Zac to share today, and be sure to visit MAGNUM’s Facebook page on April 18 to watch dapper Joe get his heart stolen!

Fan of the Southern Vampire Mysteries since 2001, and co-admin of since 2008. Team Sookie!


  1. Diane Imbimbo

    April 3, 2013 at 10:23 am

    It is great to see cast members stretching their wings outside of the show. It seems Joe Manganiello keeps pressing on in many different ways and I can’t wait to see this film.


    April 3, 2013 at 1:19 pm

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    • Jana

      April 3, 2013 at 3:33 pm

      I don’t know what website you think you’re on but this one belongs to Mel and Liz and all the fans of the Sookieverse. Go troll elsewhere. BTW, I don’t eat ice cream but I might try this just for Joe!

      • Mel

        April 3, 2013 at 4:41 pm

        That’s actually a spammer that I hadn’t deleted yet, but can we hire you to answer our hate mail, Jana? 🙂

        • Jana

          April 3, 2013 at 9:01 pm

          Absolutely! Just say the word and I’ll handle it. 🙂