True Blood Continues to Eat Up Viewers

With only three more episodes to go before the show finishes its maiden season, True Blood is certainly proving that all the viral campaigning that was done before the show aired in September is paying off for HBO.

The series reached record highs of 2.35 million viewers Sunday night. This is a 63% increase from the pilot episode, which pulled in 1.4 million. Alan Ball, along with a great cast and crew, may also have something to do with that. (Wink, wink!)