True Blood Merchandise Appeals to Fans; We Are Not Surprised
Variety has an article today talking about True Blood merchandise and how appealing it is to fans. Not just the traditional DVDs, but the Tru Blood beverage (more than 1 million bottles sold!), t-shirts and more. Mel & Liz of True-Blood.net were interviewed for this article in addition to an HBO executive and marketing guru:
HBO hit “True Blood” may have fangbangers, but fangbuyers have turned “Blood”-branded merchandise into a hit as well.
In a down DVD market, “True Blood: The Complete Third Season” debuted at No. 1 on both the the Nielsen VideoScan First Alert sales chart and Nielsen’s dedicated Blu-ray disc sales chart for the week ending June 5. The force of the release was strong enough to pull the season two set back into the position of No. 9 on the chart and the season one set even re-entered the chart at 14. According to Rentrak, the season three set was also the 10th most popular rental title for that same week.
Season three has also been among the top five bestselling TV seasons on iTunes since its release May 31.
