True-Blood.net Joins HBO at SXSW

True-Blood.net has been invited to join a panel with HBO‘s marketing and advertising departments, Digital Kitchens and Campfire, at this year’s SXSW Music & Film Interactive. The panel, Fan to Fanatic: True Blood’s Marketing Hook, focuses on the ideas behind the marketing strategies surrounding the first three seasons of True Blood.

What has all this got to do with us? We will be there to relay how the viral campaigns and merchandising have allowed the fans to feel part of the unrealistic reality that is the True Blood universe.

If you are traveling and happen to be in Austin, Texas, on Friday, March 11 at 3:30 p.m., come on in and check us out! If you have an experience you would like to share, that was part of or a result of the marketing, we’d love to hear about them in the comments below.