Coming Soon: The Next “True Blood” Ad Campaign

HBO certainly knew what they were doing when they launched their ad campaign for True Blood. With posters, billboards, magazine ads, video clips, websites and ‘TruBlood’ samples, they have grabbed the curiosity and interest of GQ Public in a way that would have made Orson Welles proud. And they’re not finished yet! In a recent article from AdAge.com, Brian Steinberg recaps the movement so far, and gives us a peek at what we can expect in the near future.

Vampires are people, too
Coming next: a mock public-service campaign supporting both sides of a “Vampire Rights Amendment” debate, with microsites for two different advocacy groups involved in the fray: the American Vampire League and the Fellowship of the Sun. A faux newsmagazine, “In Focus,” covering the vampire story, will run on HBO and HBO on Demand. At the annual Comic-Con in San Diego, a large gathering of fans of comics and sci-fi, HBO will be distributing comic books that recap story elements, have Tru Blood sponsor a masquerade costume ball and seek signatures for both the Vampire League and the Fellowship.

The effort grows less subtle as the summer wears on: Traditional tune-in spots start to run July 27, as well as a “True Blood” website with episode guides and more. An online comic book debuts July 30, and will have two pages debut per week for eight weeks. Finally, when the series premieres Sept. 7, HBO.com will offer such things as a “True Blood” wiki, where fans and vampire enthusiasts can update and edit the bloodsuckers’ mythology. (Read entire article here.)

Looks like I may need to change my plans to include this Masquerade Costume Ball at Comic Con. I have just got to sign that Vampire League petition!